NINJAGO®: Masters Of Spinjitzu


- ROLE

Lead Creative


- FOR

LEGOLAND Korea


- DATE

2025


- TYPE

Full Project


- URL

https://backstage.merlinentertainments.biz/2025/legoland-korea-becomes-first-in-the-world-to-launch-masters-of-spinjitzu-attraction/


Lead Creative, Merlin Magic Making.


Lead Creative from end-to-end on the LEGOLAND and NINJAGO® world’s first spinning coaster.


  • - Concept Designer
  • - Art Director
  • - Creative Producer
  • - AV design


This is the first ever spinning roller coaster designed for LEGOLAND Korea. Based on the leading global IP, NINJAGO®, the coaster feautures immersive phygital queue line build experiences, bespoke character animated content and more.


This was the first ride opened in LEGOLAND Korea since the park opened in 2022.

Flame effect off-ride


Off-ride view (photo credit Simon Wells)

Queue line Brick Build experience 1

Queue line Brick Build experience 2

Guests head to experience the new ride on opening day

Ride logo